A-HOLES: A TYPE BOOK is a cleverly-written art book that explores the negative space enclosed by the letter 'A'. While it makes a perfectly fun and cheeky coffee table book, its foundations are firmly rooted in the foundations and facts of typography. Curtis covers topics such as the anatomy of an A-hole, recognizing various typographic families of A-holes, the history of A-holes, and infamous/famous A-holes throughout history while spicing it all up with a healthy dose of humor and perhaps a few borderline puns. Put it all together and you have a refreshing, comedic take on a typically dry, dull topic. You'll never look at type the same way again, and no doubt you'll soon be seeing A-Holes everywhere!
This book is an absolute must for all graphic designers, typographers, letterers, screen printers, artists, and graphic design students... or really, anyone with a sense of humor.
Salt Life has such an impactful brand that it was a lot of fun working with them on their new skincare line. From concept to retail displays, I had my hand in all of it.